CRM’s fame as a viable business function is growing swiftly. In a highly competitive market, CRM helps businesses stay relevant and find ways to stay ahead of the competition. CRM software facilitates companies to manage and grow their business by streamlining the sales pipelines, keeping customer data structured and searchable along with providing insightful analytics.
Initially, the CRM industry was inclined primarily toward PR and sales professionals, offering a convenient way to store data and track communication with customers. In the present day, CRM solutions straddle numerous areas of business customer relationship management, analytics, marketing, communication, and project management. Some CRM systems even have built-in chatbot and calling capabilities, so that the representatives can interact with clients directly from the system. The integration of AI with CRM will fuel the focus on conversational CRM software. Alongside, IoT is one of the critical drivers of CRM as it will enhance CRM systems to work correctly in organizations, boosting customer service and satisfaction, and driving sales.
Today, there are more CRM options available than ever before, so whether a business is looking for a robust CRM consulting or service provider, there are many options to pick from. These CRM consulting/service vendors will not only aid companies in providing enhanced customer experience, but also in reforming diverse verticals of a business’s sales and marketing.
In conclusion, a good CRM becomes the central repository of the collective client wisdom of organizations, enabling them to control their client relationships and leverage them for growth. In an effort to assist the organizations to adopt best-suited CRM solutions/services for them, we have narrowed a list of the key players in the CRM solutions/services landscape.
We present to you Retail CIO Outlook’s Top 10 CRM Solution Providers