The Google assistant reveal earlier this year by Sundar Pichai was breathtaking. Something that many would call revolutionary in the way future CRMs would shape up. The demonstration revealed to the world the ways in which dialogue has evolved in the Google camp, to the point where it is indistinguishable from actual human conversation. Furthermore, the culmination of Chatbots and voice-driven conversational interfaces like Siri and Alexa continue to permeate our daily lives as consumers. In 2018, companies would look for voice-based access to customer relationship management, especially in the retail sector, to interact with email, set up activities, and improve, retrieval, recommendations and data entry on customer interaction to initiate processes. Subsequently, as natural language understanding (NLU) and voice recognition improve; conversational voice interfaces will help toward handling increasingly complex interactions and multi-pointed questions and answers.

Of the numerous industries that could benefit from these CRM capabilities, the retail sector seems particularly well wired to go forth with its applications. The 2017 global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021.

The task of zeroing in on the Retail CRM technology solution from the countless solutions has been made a cake walk by Retail CIO Outlook. Our distinguished selection panel, comprising CEOs, CIOs, VCs, industry analysts and the editorial board of Retail CIO Outlook narrowed down the top 25 providers that exhibit competence in delivering contact Retail CRM solutions.

We present to you Retail CIO Outlook’s “Top 10 Retail CRM Technology Solution Providers - 2018”