Matthew Brogie, CEO
Over the last few years, the change of pace in retail execution has been monumental. Increasing customer expectations alongside new digital technology innovations have brought forth an evolution of retail formats that have revolutionized the entire industry. Today, in order to stand out on the shelf, consumer packaged goods (CPG) companies need to focus on strong retail execution and effective field activity management. Staying relevant to the shoppers is easier said than done, and companies are leveraging data-driven insights to make more strategic decisions related to pricing, customer interaction, and product development. Against this backdrop, Repsly—a B2B software as a service (SaaS) company providing retail execution software—is reshaping the dynamics of the retail execution landscape. The company empowers CPG teams with an all-in-one solution that helps generate data-driven insights empowering brands to make smart decisions and improve field performance.
Primarily, a field team takes action at retail meant to provide the company with a high return on their investments. But with growing teams and lack of proper planning, companies lose sight of exactly what’s happening in the field. This subsequently takes away their ability to make informed decisions on how they can optimize their resources. Repsly’s best-in-class software equips field teams with real-time data and analytical tools that are required to make smart onsite decisions prioritizing sales-driving activities and brand promotion. With its agile and robust solution, Repsly provides real-time visibility into retail operations across all territories. “We have a relentless pursuit of continuous improvement and optimization. It’s a part of our DNA as a company and is ingrained in our team which reflects in the product,” asserts Matthew Brogie, CEO of Repsly.
We have a relentless pursuit of continuous improvement and optimization
The company combines multiple types of retail execution data within its web system to generate insights that clients need to execute various field duties and succeed as a retail institution. Repsly combines activity data of field representatives, observed data, and sales data—either point of sale data or distribution depletion data—to provide powerful insights to the back office in real time. As a data-driven retail execution platform, Repsly makes it easier for brands to understand, improve, and grow their presence. Moreover, the company provides a best-in-class mobile app that helps brands to plan store visits better, identify sales opportunities, take quick actions, and derive invaluable insights. It boosts the productivity of the sales representatives by automating administration tasks, and collecting and sharing in-store data in real-time. Repsly enables smarter in-store execution by optimizing everything from scheduling and route planning to merchandising and sales.
With such a robust offering, the company has garnered huge market traction with an increasing, loyal client base. Magnus Rashid, Manager of Retail Sales Systems & CRM at Kraft Heinz Canada, highlights the role of Repsly in providing the company with instant insights on field sales execution from 100 sales representatives in stores across Canada. Repsly’s advanced reporting enables them to share execution insights from the field in real-time. He explains, “Repsly gives us a pulse on all of our field activities. It allows us to understand our in-store conditions today and gives us the tools to take corrective action tomorrow.”
Being the only retail execution solution to centralize brands’ retail execution data store-level activities to sales, Repsly has successfully established itself as the go-to solution for more than 1,000 field teams in over 80 countries to drive execution and sales in the field. “We aim to make every rep achieve peak performance in the field and have a significant impact on sales every time they enter a store,” concludes Brogie.