Visual Retail Plus: Tailoring Effective Point of Sale and CRM Solutions
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Visual Retail Plus: Tailoring Effective Point of Sale and CRM Solutions

CIO VendorDafna Halevy, President, Co-Founder & CEO
Enterprises are gradually swaying away from the traditional, manually operated strategies for tracking their customers and inventory data. They insist on deploying solutions that can gather and organize information with a touch of automation. These requisites have led to the adoption of Customer Relationship Management (CRM) solutions that have entrenched the standards in today's enterprise business application ecosystem. According to Gartner, the sales of CRM software topped $23 Bn in 2014, signifying an increase of 13.3 percent compared to the previous year. Gartner also forecasts that the market for the software will expand to $36.5 Bn by 2017, making it the leade r among all enterprise application categories. To capitalize on these opportunities, Visual Retail Plus (VRP) offers CRM, Point of Sale (POS), and inventory management software solutions that are specifically designed for small and medium retail chains. “Our CRM system involves a mechanism which allows multiple locations to access the same information and remain in-sync with the sales and inventory numbers even at times when there is absence of network connectivity,” states Dafna Halevy, President, Visual Retail Plus.

Based in Hackensack, NJ, VRP backs its CRM systems with a control center dashboard which allows merchants to toggle features on the basis of their requirements. The dashboard allows the users to select functionalities of their choice immediately after the installation of the CRM system, without having to restart the computer or application. This provides a flexible environment to the users that fit their business' needs to operate in real-time. Additionally, the inventory management facility of the CRM system allows retailers to monitor and change inventory levels without complications. “Our system is also equipped by a strong reporting module that provides multiple views and analysis, creates better data, and helps businesses make accurate decisions when it comes to recommendations for markups, markdowns, interactions, store transfers, and new purchase orders,” says Halevy.

Our CRM system involves a mechanism which allows multiple locations to access the same information and remain in-sync with the sales and inventory numbers


VRP facilitates a platform-independent Cloud Reporting system for its CRM system that displays reports on computer or mobile devices without installing any additional software. The Cloud Reporting functionality helps a business in unlocking information that can elevate decision making and enhance operations. Through this solution, users would be able to access the available information at any given moment which allows the owners to make faster business decisions with real-time data. “By coupling VRP's POS retail software solution with the power of Cloud Reporting, any company would be able to gain access to a wealth of options while analyzing data,” affirms Halevy.

VRP partners with a number of companies across the U.S. to create e-commerce websites that can be integrated with the customers’ POS software, ensuring that their inventory remains updated at all times. This integration feature keeps the client’s entire inventory synchronized both in store and online, allowing them to have shared gift cards/loyalty with a single customer database for both. “We have built export functions and an XML based on import module for e-commerce sales including integration to all Magento platforms,” asserts Halevy.

The firm will primarily focus on incorporating new social media features for tracking customer interactions and suggesting new contacts. In addition, VRP is planning to invest attention on the mobile CRM so that the market can witness the applications having features that interact with maps and note-taking applications to make it less hierarchical and easier to use.