NetSuite [NTSE: N]: Optimized CRM Solutions to Simplify Business Processes
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NetSuite [NTSE: N]: Optimized CRM Solutions to Simplify Business Processes

Zach Nelson, CEO, Netsuite [NYSE:N]Zach Nelson, CEO
Apart from helping retailers manage relationships with their customers, CRM solutions also automate business processes to quickly respond to customer needs and innovation. In today’s digital environment, businesses are in need of integrated CRM software that gives transparency into the entire customer lifecycle. Transforming the customer experience and delivering a 360 degree view of the customer is NetSuite [NTSE: N]. The company helps retailers to manage core business processes, while providing real-time consolidation and visibility. Based in San Mateo, CA, NetSuite’s business management software runs complex, mission-critical business processes in the cloud. “With the adoption of fully integrated CRM software solution and increased productivity, we are enabling firms to lower IT costs significantly,” begins Zach Nelson, CEO, NetSuite.

With an aim to make retailer organizations more efficient, NetSuite provides valuable insights to increase sales, and streamline processes. Their CRM software offers a seamless flow of information across the entire customer lifecycle. “Our customers believe that NetSuite is the system that has the capability to run all their mission-critical business operations in one single software solution,” says Nelson. The CRM capabilities include Sales Force Automation (SFA), marketing automation, customer support and service, and flexible customization.

To automate the operations in sales force sector, NetSuite SFA provides exact record of each opportunity and its status as well as a complete view of the lookout and real-time access to it. Using SFA, organizations are improving sales performance through forecasting, upsell and commission management. With advanced forecasting and quote management capabilities of CRM, NetSuite believes in building reliability, predictability, and trust into the sales process to categorize the appropriate transaction, provide actual sales and projections of recurring revenue in forecasts and variances, and give weighted measurement of pending opportunities with the ability to make adjustments.

With the adoption of fully integrated CRM software solution and increased productivity, we are enabling firms to lower IT costs significantly


NetSuite CRM’s call center capability enables organizations to serve customers quickly and efficiently to increase productivity across their organization. The company also helps organization in automating their marketing process by allowing them to align campaigns and programs with sales efforts.

In one instance, one of NetSuite’s clients, Alton Lane, provider of an innovative approach to the custom-made clothing wanted to access reliable, real-time data for coordination and collaboration across multiple locations and stakeholders, irrespective of the time and place. The company teamed with NetSuite and used its unified platform to manage vendor relationships and transactions with elite suppliers of cotton, wool and cashmere. The platform performed as a system of record with integrated CRM, financials, inventory and order management to deliver a highly personalized customer experience to Alton Lane’s customers. “Being able to connect all customers, orders, inventories and financial information, the NetSuite’s unified platform has given us a more holistic view of the business down to the smallest details. This level of visibility was just not possible with our previous systems,” says Justin Stevens, Director of Domestic Operations, Alton Lane.

“Our focus is on cloud-based, unified systems that deliver unprecedented capabilities to drive customers’ businesses,” says Nelson. In coming years, the company will continue to innovate and expand the CRM software solutions with new features that allow global businesses to expand their operations and adapt rapidly on a business platform. NetSuite is aiming to provide a back office suite in the cloud that enables enterprises to manage a global domain completely in the cloud from any terrestrial location.

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FREMONT, CA: Cerapedics, an ortho-biologics company, appoints Patrick O’Connor as the Vice President of clinical and market development. “We are pleased to welcome Mr. O’Connor to the Cerapedics team as we continue to enroll patients in our investigational device exemption (IDE) clinical trial evaluating the safety and efficacy of the next-generation P-15L Peptide Enhanced Bone Graft in transforaminal lumbar interbody fusion (TLIF) surgery,” says Dr. Jeffery G. Marx, Ph.D., president and Chief Operating Officer of Cerapedics.
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Cerapedics Announces Expansion of Colorado Headquarters

WESTMINSTER- Cerapedics, a private ortho-biologics company, today announced the expansion of the company’s headquarters located in the Denver metropolitan area. Over the past 18 months, Cerapedics has grown from 16 to 44 employees in Colorado and is increasing its facility from 14,000 to 24,000 square feet to accommodate further expansion through the end of 2019. In addition, Cerapedics is expanding it’s global workforce from 32 to 73 worldwide.

“We are excited to grow our Colorado footprint and bring more jobs and career opportunities to the Denver area,” said Glen Kashuba, Chief Executive Officer of Cerapedics. “This expansion allows us to further control our value chain by relocating our distribution activities to our corporate headquarters. We now have the potential to double our headcount across key administrative, operational and sales support departments to meet the growing demand for i-FACTOR™ Peptide Enhanced Bone Graft and drive the business for years to come.”

Cerapedics commercialized iFACTOR beginning in 2016 and has since increased its market space with continued growth of greater than 50% expected in 2019. i-FACTOR is a drug-device combination that accelerates new bone formation in patients with degenerative disc disease. It is in a new category of bone graft technology and is one of only two drug-device combination products approved by the U.S. Food & Drug Administration (FDA).

To further grow its product portfolio and support the company’s commitment to enhancing the science of bone repair, Cerapedics is currently enrolling patients in an investigational device exemption (IDE) clinical trial evaluating the safety and efficacy of the next-generation P-15L Peptide Enhanced Bone Graft in transforaminal lumbar interbody fusion (TLIF) surgery.

“We are excited about our future product offering and further advancement of our growing bone graft franchise,” said Edward Sawyer, General Manager and Head of Colorado Operations for Cerapedics. “Expanding our facility enables us to double our Colorado staff to best service our customers and our product. We’ve benefited greatly from our Colorado location and are pleased to continue to expand our team of talented professionals. We have found a strong pool of talent upon which to utilize in the Denver Metro Area.”